Carol is a freelance brand marketing & strategy consultant based in New York.
WANT TO WORK WITH ME? KEEP READING! ↓ 
NICE TO MEET YOU HERE 👋I’m Carol Chan! I’m a brand marketer and creative strategist with over a decade of advertising, in-house, and D2C startup experience.
I help purpose-driven brands unlock the next level of business by crystalizing their POV and launching marketing experiences that connect meaningfully with people. I get excited when solving creative problems, distilling big ideas into compelling brand stories, and creating visual worlds that inspire and delight.
I’m passionate about women taking up space, building communities of care, and mentoring the next gen of leaders. I love working with brands that say “no thx” to the status quo and do it differently. I also run My Dearest Co, where I coach creative women entrepreneurs who are building dreamy businesses and lives.
Some of my favorite projects
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Some of my favorite projects 〰️
Pepper
Brand strategy, marketing, GTM product launches
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Purposerosa
Brand strategy, branding
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BUILT BY GIRLS
Brand strategy, marketing
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Dior Vargas
Branding, marketing collateral
View Project
WORK WITH MELooking to elevate your brand presence, marketing initiatives, or team? Reach out to see if we’re a good fit for each other. I’m currently available for select freelance projects, collaborations, and retainers.
Brand strategy and positioning
Social media and content strategy
Brand messaging and copywriting
Marketing campaign planning and product launches
Mentorship and business coaching
Fractional marketing director
JACLYN FU, CO-FOUNDER & CO-CEO OF PEPPER “Carol makes *magic* happen. As a brand marketer she's equal parts creative and strategic, and can turn tiny seeds of ideas into mega campaigns and impactful results.
Carol had my full trust to take on big initiatives and to drive them to the finish line — including many high profile product launches and a complete re-brand. Carol is an incredibly thoughtful and empathetic leader who collaborates with curiosity and compassion, ensuring the best ideas are pulled out and nurtured from the team.
Carol's creativity and leadership helped to make a meaningful increase in Pepper's community engagement and brand awareness. We loved working with Carol!”
AFSHAN NASSERI, FOUNDER & CEO OF AAM CREATIVE AGENCY “Carol basically took all of my dreams and confusion and made a clear vision out of it, and then got it DONE! With super high standards, of course. She’s amazing at clearing the clutter in your mind and solidifying a strategic plan to execute on your vision. She's not going to just give you a fluffy solution, she'll actually give you tools.
My brand was really still in V1 and 3 years in, I wanted to take it to V2. Carol helped me take all of my learnings and really create a strong brand through proper verbal identity and resources. Our overall offering, services, and story is stronger thanks to Carol.
I really liked that she would push back on certain things and also give her opinion. As a solo entrepreneur, it can be kind of isolating to go simply off of your own ideas so I really liked that Carol was there to suggest but then also execute.”
ANGELA, FOUNDER OF PRE-LAUNCH STARTUP “Carol is professional, personable, a great listener, inquisitive and is knowledgeable about brand architecture which all helped her put together a strong brand book that aligned to my brand’s vision.
Carol has a strong ability to synthesize and distill information into a cohesive brand story. She’s very thoughtful with her questions and intentional with her word choice.
She took the time to understand me, my brand, product, competitors and target consumer which all led to a brand architecture that aligned to my vision and target consumer. Plus, she isn’t afraid to challenge an idea or voice her opinion in a kind but honest way to help improve the overall output of work.
I had a lot of ideas about my brand and was struggling to weave the architecture into a clear and digestible message. The overall brand message is a lot more cohesive and simplified now!”