About Pepper
Pepper is an unapologetic bra brand that makes perfectly-fitting bras for AA-B cups. The brand is on a mission to intentionally designed to celebrate small-chested bodies in all their glory. As their Director of Brand Marketing, my role was to help achieve that mission by driving brand awareness and customer obsession.
My proudest moments:
Led buzz-worthy and splashy launches for over 20 new product styles and limited-edition colors
Oversaw organic social where we almost 2x our IG followers and 3x our TikTok followers, while steadily increasing engagement rates
Co-led new brand direction and visual branding which launched Summer 2023.
Conceptualized the company's core values, the new gold standard for onboarding new employees and solidifying the company’s internal ethos
Work Scope
Go-to-Market Product Launches
Brand Marketing Strategy
New Product Positioning & Naming
Social Media Marketing
Influencer Marketing
Copywriting & Messaging
FROM THE CO-FOUNDER“Carol makes *magic* happen. As a brand marketer she's equal parts creative and strategic, and can turn tiny seeds of ideas into mega campaigns and impactful results.
Carol had my full trust to take on big initiatives and to drive them to the finish line — including many high profile product launches and a complete re-brand.
Carol is an incredibly thoughtful and empathetic leader who collaborates with curiosity and compassion, ensuring the best ideas are pulled out and nurtured from the team.”
Recognition
"These Are the Brands Redefining, Modernizing, and Making the Best Bras" (VOGUE)
"Pepper Is Not Sorry About Its Latest Diversity Campaign." (HypeBae)
"Found: A Lingerie Brand That Created the Perfect Bras for People With Small Boobs" (AdAge)
“An Honest Pepper Bra Review from the President of the Itty Bitty Titty Committee” (Cosmopolitan)
The IBTC community
