About Purposerosa

Purposerosa is a conscious community and lifestyle brand for women of color to explore and step into their most aligned and purposeful selves. This space was created by two Afrolatina sisters and they offer workshops, digital content, and a signature handmade jewelry collection made with repurposed materials.

The Project

Yarminiah, co-founder, was looking to better communicate the brand story to their ideal audience and to present their value and offerings in a more cohesive way. After a comprehensive brand strategy phase, we ultimately aligned on a nature-inspired color palette that played with monochromatic shades and a font family that gave the brand visual range.

For the website strategy, we designed a site that was focused on conversion while still maintaining a style that felt welcoming and warm for potential community members.