About XimeLuz

Ximena is a wellness consultant, certified health coach, yoga teacher, and health journalist. She started XimeLuz, an online wellness platform, to equip women with the tools, strategies, and community to live a mindful, well-rounded life.

The Project

Ximena was looking for a way to communicate all her passions and expertise through one cohesive brand story. She has a ton of knowledge and credentials but wasn’t sure how to express them succinctly in order to attract her dream clients. Together, we defined her brand messaging, product offerings, and how all the pieces can come to life through her website.

Project Scope

Brand Strategy

Coaching & Mentorship

Website Design

FROM THE CLIENT

“Carol's expertise has been life-brightening and transformative to my business at every level. Besides her in-depth knowledge and insight, she poured all her energy, time, and care into my vision, and I couldn't feel more grateful!

About XimeLuz

“Carol's expertise has been life-brightening and transformative to my business at every level. Besides her in-depth knowledge and insight, she poured all her energy, time, and care into my vision, and I couldn't feel more grateful!

In a nutshell, my business went from having zero identity to embodying everything I had dreamed up after working with Carol and beyond.”

Pink Moon

On The Table