Social & Digital Strategy

Sometimes the most impactful projects don’t end up in a splashy campaign or huge rebrand moment, it’s building a social playbook that informs always-on content and creative development.

Social media takes a village. My role in recent years is to oversee and set the strategy and vision. I always have a rockstar team to support me in making it all happen. Below are some favorite feed moments over the years!

(Fun fact: my first big girl job after graduation was managing social media for clients at a digital agency. I had no idea that it would still be a big part of my career 10 years later.)