About Cheerios

Cheerios need no introduction. Many of us grew up with these tiny o’s as our very first finger food. In the glory days, everyone loved Cheerios. But as food values have changed, Cheerios stayed the same. We gave the brand a total positioning refresh to help the world reconsider what Cheerios truly are - an earth-grown source of positive energy.

The Campaign

‘Good Goes Round’ celebrates the virtuous circle of how when you eat good food, you feel good, you do good things, and it allll comes back around.

To activate on this message, we invited the nation to help us feed families in need. We asked communities to gather round, make a circle, and share on social with #GoodGoesRound hashtag. For every social post, 10 meals were donated by Cheerios in partnership with Feeding America.