About bobble
Bobble is a global reusable water bottle brand with a mission to eliminate the outrageous waste of single-use disposable water bottles. To make a splash in a crowded category, bobble needed to tap into the millennial mindset of choosing style and substance.
The Campaign
The #EndTheTrend campaign illustrates the thoughtless consumption that is at the heart of our environmental crisis. Our hero activation was a satirical film promoting a fake water brand called ‘Once.’
Project Scope
Brand Positioning + Strategy
Creative Briefing
Consumer Research
Integrated Creative Campaign
Social Media Strategy
Digital Video and Social Concepts
Brand Partnerships
#EndTheTrend
Project: Refinery29 Partnership
We also partnered with Refinery29 to create co-branded digital video content called ‘How to Give a F%k’. We created short, how-to videos that showcased easy ways for the modern woman to live a better life through small changes in daily habits, ranging from product-centric ideas to brand-pov routines.